Online Education – A University on Your Desktop
Online education is spreading across the globe like a wildfire fueled by textbooks and periodic tables. Millions who previously thought that a college degree was firmly out of their reach have discovered that all it takes to attend college in today’s world are the combination of a few free hours each day and access to the Internet. Perhaps because of the ease of taking classes at one’s leisure, online education continues to be growing trend in the United States and around the world.Online Education Equals Big BusinessOriginally conceived as a way for adults to earn a GED or college degree later in life than usual, online education or “distance learning” has spread to the point that people of all ages are now involved. Children as young as the fourth grade level now have access to online education in many areas, using it as a supplement to or in place of traditional classes. This translates into dollars and sense for the business community and, according to a November 2004 report on CNN’s website; it was predicted as early as 2001 that online education would become a $23 billion industry by the end of 2004.With Online Education Everybody WinsPart of the appeal to online education is that it is literally good for everyone. Educators can enter a new job market in writing and implementing an online curriculum and can use this income to supplement the earnings that receive from classroom education. Students of all ages have an alternative to traditional classes in which they can learn without the interference of other students’ behavioral interruptions. Adults who may have missed out on their high school diplomas or college degrees now have the opportunity, through online education, to complete or further their studies without the scheduling problems that may have made this impossible in the past. The public benefits from saved tax dollars; every student that participates in an online educational program represents a reduced burden on the taxpayer funded public education system. Finally, online education offers businesses the chance to educate their workforce at a lower cost and the benefit of a generation of computer literate and more highly educated prospective employees entering the job market.Online education saves time, money, and offers opportunity to those who may have never had it in the past. It may truly be the wave of the future.To view our recommended sources for online education and
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Direct Lenders For Payday Loans
Payday loans are typically for small amounts of money, typically a few hundreds, to tide over some sudden crisis till their next pay check. The price of such loans is quite high running into one thousand percentage points or more of interest annually.Nevertheless, these loans are very popular. You will find customers taking five to six such loans every year. People take these loans for many reasons. Like mentioned earlier, to tide over some sudden financial crisis, like an unexpected hospitalization bill, or college fees. These loans are also used to pay late fee charges on credit card bills or overdraft charges on their bank accounts. They are popular because the money is directed to your bank account almost the instant you apply for one. Previous credit history is not an issue, even if it is bad.Paying back a payday loanThe loan does not have to be repaid in cash on the due date. You only have to ensure that there is sufficient amount in your bank account to cover the loan amount and the interest, which the lender will automatically withdraw from your account on the date of repayment.Normally the money you were lent plus the interest amount should be paid within the month.Some lenders allow you to choose the repayment scheduleSome lenders offer a continuous repayment option, whereby you give them the authority to make repeated attempts to take part or the full amount due from your bank account after the pay by date.When does taking a payday loan make sense?A payday loan makes sense if and only if you can repay it on the agreed date of repayment. They work out very expensive once they cross the date of repayment. Lenders might offer to rollover the loan till the next month and more, but this is just a sales ploy and an attempt to get you to pay more than is necessary. A good creditor would freeze charges and interest to not more than two months from the date of last payment. And you would best stick to that.How to choose a payday lender· Check among different lenders for the best interest rate.· Don’t go for lenders who offer deferrals· Don’t take multiple loans at a time. Don’t take one to repay another.· Check if the lender is registered with a trade body because trade bodies have charters which hold their members to stringent rules. One of the points of these charters is that they will deal with cases of financial difficulty with sympathy and positively· You should consider the terms and conditions of the loan. Usually payday loans have to be repaid between a time period of 15 days to 90 days. So choose that payday loan company, whose loan repayment period is comfortable to you. So it is best option to compare the terms and conditions of different pay day loan companies and choose the one whose terms are most favorable to you.Debt collection beyond extended payday dateIn such a scenario, the lender can approach a debt collection agency to collect the debt on his behalf.Latest findings A research report shows that millennials, those born after 1982 are more likely to have availed of payday loans because of their poor credit records. The high cost of the payday loans contributes to their poor credit records, so it seems to be a catch-22 situation! Cheaper forms of finance are thus not within their reach, because those institutions check the credit record of their customers before disbursing the loan. The relative ease with which a payday loan can be secured makes it appealing to the millennials.
Social Media for Small Businesses
Social media has become an integral part of our day-to-day lives. Businesses of all size and shapes have started making the most of available mediums. Today we will try to anatomize tips on social media for small businesses. There are a plethora of small businesses eyeing social medium to promote their business/services. However, majorly these small businesses are failing or not being able to make optimum use of social media for their business growth. There are many theories and strategies on how to effectively use social media for established brands, but the topic social media for small businesses is seldom addressed. According to Digital state of eMarketing India 2017 Octane Research:60% small businesses promote their business on social media. 50% focus on SEO and 35% use multichannel marketing funnel.
70% small businesses consider content strategy as their primary marketing activity.
52% business owners are using social media as to efficiently address customer engagement.
More than 20% of business owners said that they are making 50% plus profit using social media.The primary reasons for the low turnout are uncertainty on an application of social media, calculating return on investment and persuade employees/stakeholders to clinch social media. Hence it is important to address the elephant in the room and analyze how beneficial is Social media for small businesses.Social media for small businesses is a great way for emerging businesses to generate lead and build a reputation. If regularly updated, social media can deliver more results as compared to traditional mediums. Social media for small businesses gives brands an edge of control over the content that they want to post. Also, since social media is a two-way dialogue process, it helps businesses to instantly identify what is benefitting them. Social media for small businesses also helps generate Word of Mouth, which is one of the best tools for emerging businesses.Social Media for small businesses | 10 Tips to effectively use Social MediaDefine your Target Audience
The first and foremost important part that small businesses should focus on is to define their target audience. This helps small businesses to device their social media strategy accordingly. The target audience should be defined basis age group, sex, location, users’ online behaviors, their likes, interests, and preferences. For niche products, business owners can even target users based on their birthdays, anniversaries and important milestone. Audience targeting plays a very crucial role in the outcome of the results. For e.g.: a local shop selling footwear should not target users with interest in entertainment. The shop definitely won’t get the desired results.Set achievable goals
Overnight success is a myth. Small businesses must understand this basic fact. Generally, when a new business starts selling on social media, there is palpable excitement is achieving more than set targeted sales. Businesses need to set goals which are upwards and forward. To achieve enormous goals, small businesses start updating social feed with multiple updates in shorter duration. This leads to user’s disinterest in the product/service. The set goals should be in sync with brand’s core capabilities and expertise. For e.g.: if a business is into selling shoes, they shouldn’t set a goal to repair maximum shoes in their area.Choose the right medium
By now everyone knows, social media is for free. Even paid campaigns can be conducted at a relatively low cost as compared to traditional mediums. It is in this scenario, that we often see small businesses jumping the bandwagon and creating profiles on all the available platforms. Creating social profile doesn’t hamper brand image, but aggressively promoting a brand on wrong platforms can lead to brand losing its potential customers. Hence it is advisable for SME’s to first identify the right platform through which they can maximize their business. For e.g.: If a shoe selling brand tries to aggressively sell on LinkedIn, they won’t get a plausible response as compared to promotions on Facebook/Instagram.Promote your core product/services
Since each and every business is riding in the social media wave, it is important for a them to promote their core product/services. Nowadays, we see a lot of businesses promoting their services as well as promoting peripheral products/services, which revolves around their core product/services. Majority of the times, this SME’s doesn’t have capabilities to fulfill a requirement, which can lead to a bad word of mouth for their business on social media platforms. Let us go back to our example; if a shoe seller is trying to aggressively promote socks instead of shoes, it is not going to benefit the business in the long run.Create quality content
Now that we have covered the topics of identifying the target audience, setting achievable goals, choosing the right medium and promoting the right product/services let us now take a look at the type of content a business should promote on their social pages. A business should always focus on creating good quality content rather than not-good quantity content. Even if the business updates their page once in a day as long as it is relevant to their business, advocates about its core products send across a clear message it is considered as a good quality content. Antagonistically, if a business posts multiple updates which aren’t even relevant to the business’s products and services leads to users considering the business as fake/spam. Also, new businesses should try and refrain from promoting other businesses on their social platforms initially.Create a content calendar
Making a small business successful on social platforms is no small task. It takes a lot of efforts for the businesses to keep up their conversion ratio. One such effort is to create a content calendar. Small businesses must anticipate important events and create a content calendar accordingly. Ideally, a content calendar must be planned a month in advance but an even weekly content calendar is highly recommended. This helps businesses to avoid any last minute hassles, strategize much more effectively and it also helps in creating curiosity amongst its loyal fans/customers.Test and re-test
Social media is highly unpredictable. The content a business posts today, might not work for tomorrow. Hence, small businesses must always test their content before publishing it on their pages. Testing content also applies to the platform a small business chooses to promote. Small business owners must always don the consumer’s hat before posting about any product feature, updates, schemes or offers. A consumer’s perspective is the key when testing the content that has to be uploaded.Look for inspiration
Small businesses must always look for inspiration from a competitor who is successful in the same category. Copy pasting competitors idea or content is not the answer. Small businesses must look for the kind of content its competitors are putting up and derive their own strategies subsequently. Inspiring content/stories always make a business to strive to create their own content that is appreciated by one and all. It helps in increasing brand consideration, brand visibility thereby increasing conversions for the business.Calculate ROI
Even a small promotional budget is not justifiable if there is no mechanism to calculate its return on investment. It is more important in case of small businesses. It is very important for a small business to keep a tab on the budgets allocated to any promotions and the subsequent ROI related to it. If a certain promotion is not doing well or the business is not getting desired results, the brand custodian can always look for other platforms to generate quality conversions.Analyze and Re-strategize
There can be umpteen instances where a particular campaign/promotion might not work for a business. That doesn’t mean that the promotion is wrong or the product/service is not good. Doing an analysis of the campaign is as important as setting the objective. This helps the business to formulate their upcoming strategies in more effective ways. At the end of every campaign, brands must note down the learning’s from that campaign and identify if the content/idea was appreciated by their fans or not. This helps businesses to skip the non-performing updates from future communications.Final Thoughts
Social media for small businesses is definitely beneficial and fruitful. If followed correctly, small businesses can benefit tremendously from the power of social media promotions.